Interviewee Name: Paulette Ensign
Company Name: TipsBooklets.com
Website: http://www.tipsbooklets.com, http://www.CollectionOfExperts.com
Paulette Ensign – Your Invisible Mentor & Workshop Leader
Avil Beckford: Tell me a little bit about yourself.
Paulette Ensign: Fourteen years ago I got smart and made a cross-country move from Northeast America where I had lived all my life to sunny San Diego and I did it without missing a beat in my business because of the flexibility of Tips Booklet, which is what my business is all about. My cat and I got on a plane and I have never looked back. People have asked me why I moved to San Diego, and it’s simple, it doesn’t snow here (she laughs). I live a mile from the Pacific Ocean and I refer to that beach as my office annex. It’s one of the most beautiful experiences plus it does really allow me the kind of life that I want. I think it is important for anyone listening to or reading about our interview, to understand that’s what I promote. I promote people creating the life they want by taking their knowledge and putting it into information products and getting their message out worldwide and making good money from it.
Avil Beckford: How did mentors influence your life?
Paulette Ensign: Mostly in good ways. The president of the music college that I attended for my undergraduate work said, “You go to a concert for two reasons: to find out what you like and to find out what you don’t like.” My mentors helped with that regardless of what profession I was in. And I had mentors in each of my three careers. They helped me to see what I liked that I wanted to emulate, expand and expound on, and they helped me see and sift through the things that really were not a match for me.
My mentors helped me to see who I am, respect it and build on it. For instance, they taught me to honour what my gift, personality and approach was all about. I am a go-getter kind of a person and for me to be a soft spoken person, is not the primary nature of who I am.
Avil Beckford: What’s one core message you received from your mentors?
Paulette Ensign: The old Nike slogan to “Just Do It.” The core message is that I do not need approval from other people to do and be who I am, and that who I am really is something that needs to be shared with people who are open to receiving that. I am not everybody’s cup of tea, and that’s the good news.
Avil Beckford: An invisible mentor is a unique leader you can learn things from by observing them from afar, in the capacity of an Invisible Mentor, what is one piece of advice that you would give to readers?
Paulette Ensign: One of the things that have been very consistently voiced over the year that I have been involved with Tips Booklets specifically is the concern of people already knowing what the booklet author is thinking about putting in the booklet, or the question, “Gee, doesn’t everyone know this already and why should I bother to do this?” And I see and hear this so often that I continue to encourage people to think in terms of the fact that each of us has lived with, breathed with and slept with our own expertise, so we know it very differently than people who are coming to us for the first time. So that the folks who are coming to us, whether invisible, or visible, interactive or passive.
Think in terms of the fact that some people know some of what you know, some know a lot of what you know, and some don’t know any of what you know. It is really valuable to put your knowledge out there because if they don’t know anything at all about your expertise, that’s great; if they know some of what you know, you can definitely function as a good reminder to them and if they know a lot of what you know, confirmation is certainly valuable to people so do yours anyway. That’s what I think can be of great value to readers about what they can do to move forward in only the best way.
Avil Beckford: How do you integrate your personal and professional life?
Paulette Ensign: The thing that I want to impress upon our listeners and readers is the notion of course correction. Most of us to go from Point A to Point B, but rarely even with the best map in the world do we do that without a little bit of “zigging” and “zagging”.
Throughout my life in integrating my personal and professional life, some days it’s just been really too much of one thing. Too much of my professional life or on a rare occasion I’ve been out of the office for longer than I’m comfortable with. I have confidence in the knowledge that I can always fix that, I can always shift that. If I’m in the office too long it’s just a question of saying to myself, “Get up, get out of your chair, go and either walk or get in the car, do something or pick the phone up, and make a plan to get together with someone.” And I think that realization and autonomy, and also the notion of self-determination, and the fact that I live alone with my cat is a different situation than folks who are in a relationship with another human being, or where they’ve got families that are really pulling more on their schedule, time and attention, but it’s a different reality than what my life happens to be at this moment.
I don’t want to overlook or disrespect that as a single person whose sole responsibility is to her cat, yes, I’ve got huge autonomy, and I can make those choices differently without consideration of anybody else. Do what you can do, my personal opinion about all of that even when you have people around you, because of that it is even more important to determine what it is you need to feed yourself and fuel your own good movement forward and your own satisfaction. Take a breath, it may not be some huge change to make, it may be something small that will satisfy that need. Regardless of what size it is, think about what you need and get that done.
Avil Beckford: What’s a major regret that you’ve had in life?
Paulette Ensign: I don’t know that I’ve got any regrets at all. I don’t mean that to sound Pollyannish. Based on what you have heard me express as my philosophy, I believe that everything have happened the way that they were supposed to, and some things have turned out differently than I would have preferred, there are other things that I am sure had I had more information I would have done them differently. At this point I’m really reluctant to identify anything as a regret. I think it’s just a matter of saying, “What can I learn from this? or this wasn’t my journey to have that experience and what’s next?”
Avil Beckford: What are five life lessons that you have learned so far?
Paulette Ensign:
- I need to keep going even on those days that don’t look the way I’d like them to look; tomorrow is going to look different. It just simply will. I can have a momentary pity party, can feel bad about it and tomorrow is going to look different.
- I have the ability to make changes, and if I don’t make changes, then that’s a choice I’ve made. If something is different from the way that I’d like it to be, the lesson there is to ask myself, “What can I do so that it’s different?” For instance, if my cash flow isn’t what I’d like it to be in a particular week or month or year, it’s up to me to take a look to see what I can do to make it different because playing the blame game doesn’t get us anywhere so what can I do to make it different?
- My happiness depends on me, which is a spinoff of what I mentioned a moment ago about what I can do to change what is happening. Happiness specifically is something that is really up to me.
- Listening to other people’s opinions is something that needs to be filtered out and filtered in, in ways that really work best for all concerned, so when someone is unabashedly giving me their opinion and it has tinges of negativity attached to in, what I’ve learned over the years is to say, “Thank you so much for your thoughts,” and then filter it out. After selling about 50,000 copies of my booklets – and by the way, I’ve sold over 1 million copies, without spending a penny on advertising – my younger sister said to me, “How is that stupid booklet doing?” She didn’t mean it in a mean way, even though those words could sound like it, it was in a kind of offhanded way, and I’ve now had the last laugh about that because I had sold 50,000 copies at that point. There will be dream killers in the lives of many people. I’ve learn that while some folks around any of us may mean well, they are not walking in our moccasins, so I thank them and realize that is their agenda, their issues, not mine, and I do what I’m going to do anyway.
- Honour who I am, and when I think about the fact that I enjoy starting things and being a trailblazer. There are a lot of examples in the world right now, of people who have done things, and the people in their lives thought they were totally out of their minds. When I think about the inventor of things like the hula hoop, or the pet rock or the chia pet, who had the last laugh on those? The chia pet now every year during the Holiday Season, the silly thing that you add water to and it grows a goofy kind of plant, is around decades later and they just continue to change what the actual form of it is. The lesson is to honour myself and do what I think the best thing is for me to be doing, as long as it is legal, moral and ethical and is not hurtful to other people. That’s a crucial lesson to learn, and I continue to support and encourage other people to get beyond their own self doubts, and concerns about what the people in their lives are saying to them, and that’s a big thing for me.
Avil Beckford: When you have some down time, how do you spend it?
Paulette Ensign: I live a mile from the beach and that’s no accident or coincidence so that’s a magnet for me immediately. I also enjoy eating sushi, which I know some people have never acquired the taste for but that’s something that I never have to be asked twice to go out to enjoy. I enjoy traveling though I never like to be a road warrior, just enough and I think it is important and it is a necessity not a luxury to change environment by traveling. There is always so much to experience, learn and enjoy by traveling. I have gone to Europe several times and I’ve experienced traveling around the United States and Canada a bit, so those are the things that come to mind most readily that I think people can enjoy. I’m not particularly a big reader per se although that’s not to say that I don’t read a book now and then, but as far as folks who enjoy reading as one of their top fie great hobbies, that wouldn’t be mine. I enjoy getting together with friends too.
Avil Beckford: What process do you use to generate great ideas?
Paulette Ensign: Some of it is talking it out with respected colleagues, family and friends. Some of it is just to get a yellow pad and start scratching it out. I am somebody who enjoys crunching numbers so I will go that route first; and the combination of all those things plus I’ll use a mind mapping process to get the components out and that’s the short answer for how I generally like to generate ideas. I also like to get it out there and see what’s working, what isn’t working and make changes and then proceed.
Avil Beckford: What’s your favourite quotation and why?
Paulette Ensign: My favourite quotation is one I created a while back and I would admit to it being a spinoff to one of the big credit card company’s. My quote is, “Are you open to the possibilities?” because it’s so open ended and gets people thinking and moving beyond those limitations.
Avil Beckford: How do you define success?
Paulette Ensign: Being happy!
Avil Beckford: In your opinion what’s the formula for success?
Paulette Ensign: Taking a look at what I’ve got, accomplished and feel great about. If it’s not something I feel great about, what can I do to make it different? If I’ve got things, experiences that are making me almost happy, what can I do to make it so that I am completely happy about it? Sometimes it’s not possible in that moment, sometimes it’s going to be delayed, and sometimes it’s not going to be possible at all. However to look at what it is that I have, and am, and experience and express real sincere gratitude for it, is my formula for success.
Avil Beckford: What are the steps you took to succeed in your field?
Paulette Ensign: This is going to sound glib and I don’t mean it to be, but the steps that I’ve taken to succeed have been literally to keep going. I know that may sound like an amazing grasp of the obvious, but when things have not worked, where either the quantity of the sales hasn’t been what I would like or where the prices just weren’t lining up, with what my market said was a good idea, or where I’ve created a product that nobody wanted, I have kept going, either I’ve said, “This isn’t a match at all,” “Let’s just put it off to the side,” or I’ve taken a look to see what I can change to test to see how this will work.
For instance, a couple of year ago I created a membership program, and I took what my people had been doing with Tips Booklets and went beyond that into a bigger realm regarding publishing. It really did not get to the point where I would like for it to have gotten to on two levels. One, I never really got the number of people to make it financially at the level that I was planning for it to be. And I got feedback that was extremely helpful from people who had been traveling with me for a while on this booklet journey. They said that even though the people that I interviewed, other experts in the field of publishing, while they were good, they felt that the general publishing information was not as powerful, and didn’t have as much of a punch as the information I was personally putting out about booklets.
In the process of doing that I risked diluting what my brand was with booklets and I risked alienating people who had been very keen on knowing more about booklets. However, you asked the question earlier about regret, and I don’t regret having done that, because had I not done that I wouldn’t have known that that was a path that was not for me to go down. It took a year of experimenting on that to see that part of it worked, part of it didn’t. Some of that is important to be aware of and acknowledge.
Avil Beckford: What advice do you have for someone just starting out in your field?
Paulette Ensign: I’m someone who enjoys instant gratification, and I would be lying to say otherwise. However, a lot of what I say defies that, and when someone comes to me and wants to know how they can make lots and lots of money in 30 days, I say to them, “I’m the wrong person for you to ask.” Spend time exploring, and finding nooks and crannies and who your people are, and I’m not going to say who your market is. You may find certain people in a variety of markets who resonate with who you are and what you are about. I advise people to keep going and that 99 times out of a hundred you are going to find that where your starting point is as logical as it may have seemed, is rarely your finish line.
Let me give you an example that’s very easy to understand. When I wrote my booklet, 110 Ideas for Organizing Your Business Life, I was in a very senior leadership position in the profession of professional organizing. I was the National President of the Association of Professional Organizers when I wrote my booklet and when I made the cross-country move.
I had access to the major office supply manufactures worldwide at that point because of my involvement in that association, and it was very appropriate access that I had. I was not usurping my position in anyway. It was typical interaction that we had within the association. So I thought this was going to be a really easy thing to have office supply manufacturers clamouring for my booklet, well, it wasn’t the case. As it turned out, there were others entities that ended up buying many copies of my booklets. Financial planners for instance, found that it was a great thing to send as that year’s holiday gift to their list of people, and other industries viewed it similarly. That’s the kind of thing which reinforces the issue of to keep going.
Avil Beckford: If trusted friends could introduce you to five people that you’ve always wanted to meet, who would you choose? And what would you say to them?
Paulette Ensign: I don’t have an answer to that question because I don’t know who I want to meet because people show up that I couldn’t have imagined who would have been so wonderful to connect with. Because celebrity does not appeal to me per se in and of itself, there are not people that come to my mind. I had dinner one time in Washington DC because I was doing a speaking event there, and my hosts happen to take me to a restaurant, that at the next table Maya Angelou happened to be sitting, and I was so thrilled to get a sense of what her physical essence was about and that she carried with her an aura about her that was so basic and down-to-earth that was so regal.
It was just one of those things you know, and it was like a cat walking in front of me and I don’t mean that in any kind of a negative way. As far as five people that I’d want to meet, I don’t know who they are, and I have a feeling that I’ve met some of them already, and the rest of them are going to appear as appropriate. As far as what I would say to them I would ask them some questions. I would ask them about their lives, much in the way you are asking me today and see what would surface as important to them and learn from that and enjoy the experience. That’s how I would answer that question for you today.
Avil Beckford: You say that you do not read a lot but was there one book that had a profound impact on your life? What was it about this book that impacted you so deeply?
Paulette Ensign: Yes, there was one book and I was really impressed that it had an impact on the lives of people I wouldn’t have anticipated, and that book was the The Celestine Prophecy
I had to laugh at the folks who I knew were highly educated – not that I do not have my fair share of formal education in my two degrees – who I viewed as snobs thought the book wasn’t well written and missed the whole point. I was not there to analyze the calibre of the writing style as much as what was the message of the book, and there were life lesson throughout that book. Even though I can’t cite them in this moment, I know that it was a book that I was unusually recommending to other people and buying them copies so thank you for asking that question.
Avil Beckford: If you were stranded on a deserted island, what are five books that you would like to have with you and why? Summarize the book in two sentences.
Paulette Ensign: The Celestine Prophecy
Avil Beckford: What one music CD and movie would you like to have with you (on the deserted island) and why?
Paulette Ensign: Any CD that is Brahms. Brahms is my absolutely favourite composer so any of the symphonies and chamber music by Brahms would be great. As far as the movie, there is a movie many years ago that George Burns did called “Oh God,” and I think that represents my statement about spirituality, and that I believe that it’s a joint venture, that I can’t do it all and that it’s not my nature to hand over the responsibility of my life to some higher being and give up any part that I can contribute.
If you cannot view this YouTube video of Brahms, click here.
Avil Beckford: What excites you about life?
Paulette Ensign: Brainstorming and I do not care about what topic it is. Of getting involved, of interacting with other people and getting ideas going because they always contribute to what I have got and I am comfortable enough, and confident that I do contribute to the thought process and lives of other people.
Avil Beckford: How do you nurture your soul?
Paulette Ensign: I think that we’ve hit on a lot of ways that I’ve done that in the time that we’ve talked today – dealing with other people’s ideas, and being with people who get me and who I get, where we resonate. That adds so much to my world both in receiving and giving the gifts of who each of us is all about.
Avil Beckford: If you had a personal genie and she gave you one wish, what would you wish for?
Paulette Ensign: I’m not going to tell you world peace because that’s so obvious, however I am going to say the one wish of having people around me who we can interact and receive, that’s probably the one wish that I would have.
Avil Beckford: Complete the following, I am happy when…..
Paulette Ensign: I am able to share the best of who I am with other people where they are equally willing to share the best of who they are with me.
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